Welcome to Bliss Sawyer's
Mortgage Marketing Strategies
Tip of the Week
Issue 40 - June 27, 2006
Closing Satisfaction Guarantee
Many Realtors have had a bad experience with a closing being delayed because of mistakes on the paperwork discovered at the closing table. This marketing piece explains to Realtors that you want to earn their business and will do everything you can to make each transaction as smooth as possible.
This guarantee states your commitment to be
at each closing to assist and answer questions.
In the unlikely event you are not available, explain that you will have a
“dress rehearsal” with the borrowers prior to their closing appointment.
Tres Miller with AllStar Mortgage in
1.
Interest rate
2.
Payment
3.
First payment due date
4.
How much to closing
5.
Terms
6.
How names read for signatures
7.
Vesting
The above items are
where the majority of problems and delays occur in most closings.
If you have addressed these seven points, there will be no surprises at
your closings and you can guarantee yourself satisfied clients.
Market this
guarantee to Realtors by explaining that their satisfaction and the satisfaction
of each borrower is your highest priority. Modify
the guarantee for borrowers or into a brochure and use this as a marketing tool during initial
contacts with potential clients.
Marketing
strategies don’t have to be expensive, they just have to work.
Spend the time today to create a guarantee that accurately reflects your
commitment to borrowers and Realtors.
You will have one more tool to set yourself apart from the competition
and guarantee yourself increased production.
Closing Satisfaction Guarantee (see attached sample)
Note: Due to my summer schedule, this e-newsletter will be sent out bi-monthly - on the 2nd and 4th Tuesday - June 13 through September 12. Happy vacationing to all of you!
|
Bliss Sawyer, President |
August 9, 2006
|
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SHARE YOUR IDEAS! E-mail your successful marketing ideas and we will share them with originators around the country and possibly put them in publications such as Mortgage Originator, Loan Officer Magazine or the Scotsman Guide.
Mortgage Training Institute Discounts - You can receive 10% discount off all other classes at the MTI website by using promotional code MMS10.
Bliss, a 15 year mortgage veteran, is a former top originator and manager. She is currently a "Success Secrets of Mortgage Originator SuperStars" seminar speaker. As